Starwood steps up for Star Mega Do 2010

As the official hotel brand of Star Mega Do 2010 the participation of Starwood Preferred Guest in the week’s events was never in doubt. Nor was earning of SPG points for stays booked as part of the event. But there was a small amount of unknown about just what special benefits the brand would bring to the program. At least part of that question has been answered with an announcement last night.

Starwood will be providing all paid rooms with 1000 bonus SPG points per night for stays booked on the discounted group rate throughout the week. These points are in addition to any other benefits, earnings and promotions that would be accrued through stays at the properties. In addition, Starwood is offering an instant status match to Platinum, the top tier in the SPG program, for top tier folks in other major programs. Enrollment for this match is expected to be available in August.

Combined with the commitment from Continental and Lufthansa to issue miles for the charter portion of the trip – and we’re still working with other Star Alliance carriers to secure their participation as well – the earning potential for the event is significant. It is still outweighed by the behind-the-scenes experiences that all participants will get to participate in, but certainly a nice little bonus.

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