Here’s how a viral video starts: First, a few FlyerTalkers upload footage to YouTube of the pillow fight that broke out on our PHX-PAE leg last week. In order to protect the dignity of the FAs and keep the whole incident our private joke, the video is rendered invisible to the general public. Then I go ahead and post it to Facebook anyway (along with many others), where the editor of BroBible sees it. He reposts it, and then it immediately starts trending on Digg. (His plan all along, he later confesses.) At first, a few U.K. newspapers notice it, then the Phoenix ABC affiliate, and then the Seattle Post-Intelligencer. And before you know it, it’s on the Today Show. Amazing. And speaking on behalf of my fellow journalists, it’s not that we don’t know this was a privately chartered flight; it’s that we just don’t care. Next stop: NBC Nightly News.
(The first version of the video was removed from YouTube; this is another copy from another participant on the flight. -Ed.)