Pillow Fight Seen 'Round The World
Takole se začne virusni video: Prva, nekaj FlyerTalkers prenos posnetkov na YouTube blazine boja, ki je izbruhnila na naših PHX-PAE noge prejšnji teden. Da bi zaščitili dostojanstvo IPFD in vodi celoten incident naših zasebnih šala, video je postalo nevidno širši javnosti. Potem sem šel naprej in post na Facebook anyway (skupaj s številnimi drugimi), kjer je urednik BroBible vidi. On je reposts, in jo nato takoj začne trending na Digg. (Njegov načrt je vse skupaj, je kasneje priznal.) Na prvi, nekaj UK. časopisi Obvestilo je, potem Phoenix ABC affiliate, in potem Seattle Post-Intelligencer. In preden se zaveš, to je na Today Show. Amazing. In ko govorimo v imenu mojih kolegov novinarjev, Saj ni, da ne vemo, je bil to zasebni zakupiti let; to je, da smo pač ne skrbi. Next stop: NBC Nightly News.
Kliknite tukaj za ogled vgrajenih videa.
http://www.msnbc.msn.com/id/21134540/vp/40090995 # 40090995
(Prva različica video je bil odstranjen iz YouTube; to je še ena kopija iz drugega udeleženca v pilotski. -Ed)
Zajtrk s Doug Parker
“Res ne vem, kaj naj rečem, da vam,” Doug Parker je začela. “Del ne vem, kako opisati, zato delaš, kaj delaš.” The 150+ FlyerTalkers čutil na enak način, kot so si prizadevale, da razumemo Darwinovo filozofijo Parkerja o prihodnosti ameriške letalske industrije — oligopol ponaša trajno višje cene vozovnic in omejene zmogljivosti, , v katerem prtljage pristojbine in a la carte cen vsako leto poda $400-$500 milijonov čistega dobička. “Če nismo imeli, sva takoj nazaj, kjer smo bili pred,” je dejal, “komaj poškodovali tudi ali slabše.”
Parker ni najbolj priljubljen letalski prevoznik glavni izvršni direktor v FlyerTalk kanon, ampak U.S. Airways toplo pozdravil Mega ustvarjalci v puščavo botaničnega vrta, kjer nagrizena na zajtrku širjenja in pili cappuccinos (za preprečevanje šampanjec) pred Parker jih obravnavati. V zadnjem spustu v PHX, smo bili bi zmerjal na PA v “biti spoštljiv do naših gostiteljev — njegovo ime je Doug, ne ‘Dougie. "” Toda občinstvo je bilo tiho in vljudno — ali morda samo depresivni po poslušanju Parkerja svetovnega nazora.
Kot amiably bi, kot je, Parker določeno svojo žalostno vizijo letalsko industrijo, v katerem šest prevozniki — Velika, Delta, Ameriška, U.S. Airways, Southwest in JetBlue — soobstajata v dobičkonosno ravnovesju, 1, v kateri je sedež trdno pod nadzorom zmogljivosti za obnovitev ukrep cen, in konsolidacije še naprej strip več sedežev z neba. Štiri stvari, ki bi lahko “zajebal” To ravnotežje se “Izguba disciplini zmogljivosti, in jaz ne mislim, da se bo zgodilo;” delovna razmerja (“Ne moremo izročiti vse nazaj”); nove udeležence, kot Virgin America (“vse, kar bi storiti je, da porabijo veliko denarja, boj proti njim off”) in vlada pritiska na zmanjšanje emisij ogljika, ki vodi do nove davke na letalstvo. Višje cene nafte so manj vprašanje kot le dejstvo življenja, pri čemer stroški opravil skupaj za kupca.
Kot je ciničen kot svojo formulo je, se zdi, da se dela. Za prvič po deregulaciji v industriji 1978, letalska industrija proticiklično, objavljate rekordne dobičke, medtem ko je potrt širše gospodarstvo. “Naši tretje četrtletje rezultati so bili najboljši v zgodovini našega podjetja,” je dejal. “Kaj je bilo potrebno zaradi krize, je, kaj se nam je dobil denar.”
Predvidljivo, Izvršitelji so Mega niso popolnoma meša s tem pozivom k orožju. Dolgotrajen Q&Sledi obdobje, ponaša vprašanje, kdaj bo letalska družba končno rešili svoje delovne vprašanja, konec “East / West” po delih (je bil Nevezivanje), mednarodno širitev (ne pričakujte veliko kadarkoli prej) in njeno vlogo v zavezništvu. Eden udeleženec povedal zgodbo o letu lanskega oktobra, v katerem je povedala, da “sedi in utihni” z bojem spremljevalec med zdravniškim nujnih, in je bilo letenje Continental, odkar (od CLT za PHX, nič manj). Parker prosil z njo, naj ponovno preuči — “Ti si verjetno čakal tri ure v Houstonu,” je dejal. “Uro in deset minut,” je odgovorila — Pred končno zatekanja k “z vidika vodenja letalskega prevoznika, delamo bolje, kot so.”
Toda najbolj pričakovani vprašanje je prišel iz Art Puškina, Nekdanji U.S. Airways elita, ki temelji, kar je bilo dejansko upor skupine (FFOCUS, alias “Ščurki”) pred defecting da Continental in ob sto elite z njim. Z lastnimi izračuni, , ki ga je stala U.S. Airways vsaj $1 milijonov od leta. Njegovo vprašanje: zakaj ste odtujevanja predsednike jih zaračunavanja sedežev premije avtobusnih. Parker Odgovor, na kratko: smo prodajo nekatere od njih, vendar ne vsi — in moraš priti 1.. “Cilj je, da jih ne bo stran od predsednikov in jih prodajajo za nekoga drugega — ali predsednikov. Prostor je začela mešamo, ko Park vztrajal druge letalske družbe počnejo isto stvar — oni ne — in potem obratni “Vem, da boš to isto stvar smo.” Mogoče, morda pa tudi ne. Toda nihče ni prisoten želela predstavljati dirko do dna.
Potem je odšel, in smo imeli eno uro, da bi ubil lovijo metulje.
Cockpit? Torej, včeraj!
Remember the day when getting your picture in the cockpit was the “must have”? FlyerTalkers have moved on .. the new “must have” is your picture with an open engine. This is clearly the most popular moment of this early day–as witnessed here.

FlyerTalkers: Putting the “Social” in Social Media
Seeing as we’ve just touched down in Houston, it’s only fitting to recall that the first airline-sponsored DO was held just five years ago, when Dean Burri (a.k.a cigarman) made a bet with then-Continental CEO Larry Kellner that FlyerTalkers wanted more face time with airline executives and won handily when 300 FTers landed on Kellner’s doorstep. Since then, a growing number of airlines have gotten in on the act — including the second SMD and a large Delta DO the other weekend — followed by hotel chains like Hyatt (which hosted a DO at its Andaz West Hollywood property) and Starwood — one of SMD2′s sponsors.
What changed in the interim? What led airlines to drop their view that FTers were “just a bunch of hot-air whiners,” as Randy Petersen puts it, and actually some of their best customers? Why the explosion in sponsored DOs over the last 12-18 months? (As Southwest has discovered with the AirTran customer leading the charge to save business class aboard that carrier). Obviously, there are many reasons, but one of them has to be the belated realization that they needed a “social media strategy,” and that FlyerTalk itself was their social media strategy.
Lufthansa’s head of social media marketing, Torsten Wingenter, seemed to validate this theory during one of the workshops on social media at Lufthansa’s headquarters Tuesday night. In describing the evolution of the Miles & More program from offering basic awards in the 1990s to creating status benefits and then the exclusivity of HON Circle, he outlined a “Miles & More 2.0″ built around social media. “Our customer changed,” he told the group, “and the question is: ‘should we change as a company?’” Later, he described the airlines’ reluctance succinctly: “Airlines are all about control, because it’s necessary for flight. And social media is to some extent out of control… The customer wants to talk to us at eye-level, not through our traditional channels.”
Enter the Mega DOers, who last year ripped the first iteration of a Miles & More-meets-Foursquare app to shreds. This year’s workshops were calmer, as they talked more broadly about the successes and misses of other airlines online. (The gold standard in America: JetBlue, whose “All You Can Jet” promotion originally started as a tweet. That led to the revelation Lufthansa was considering some form of GroupOn-style group-buying, with implementation as-yet unknown.
The Lufthansa workshops included one devoted to a new ground services app enabling passengers to troubleshoot itineraries with one touch and deal with problems in the air. Another focused on “special moments,” i. one-off gifts or onboard experiences designed to reintroduce a measure of surprise and luxury to the comfortable monotony of premium cabins. A few of the 70 or so ideas bandied about included luxury good giveaways (a la the La Prairie products in the amenity kits of Swiss), special country-themed meals, “movie nights” with new releases and popcorn, and so on.
At dinner afterward, Lufthansa and Star executives once again hailed the Mega DOers as knowing more about their product than they do, and in case they didn’t the Lufthansa Group’s other airlines — Swiss, Austrian, Brussels, and bmi — stood by offering cheese, chocolate and goodies to guests. It was the most social media of all.
Mega ustvarjalci Finish First
Ko sem zavila lanski Star Mega DO jih (povsem zakonito) treskav Lufthansa First Class Terminal skupaj z majhno Gađenje od FlyerTalkers, Mislil sem, da je dobesedno enkrat v življenju izkušnje. Ampak tukaj smo leto dni kasneje, in sem bil spet enkrat ne, ampak dvakrat v dobo krajšo od 12 ure. Kot je navedeno v prejšnjem delovnem mestu, Lufthansa je brez primere korak busing celoten roster Mega letošnjega DO, da FCT za nočno čepico po večerji — prvič in zadnjič v svoji zgodovini, da je ne-Hons in ne-prodane vozovnice v prvem razredu so potniki je bilo kdaj dovoljeno znotraj. To je bilo še posebej impresivna glede terminala je tehnično letališkem, kar je pomenilo, namestitev osebja na vsakem izhodu, da bo celoten terminal v Lockdown.
Torej, kaj ste zamudili? Prva, osnove: FCT je samostojna stavba, zgrajena po ceni $43 milijonov. Najbolj znana lastnost je floto Porches, Avtomobile BMW in Mercedes dol čakajo na Mešalnikih vas, da vaš let. (Danes zjutraj, Sem poravnana za Mercedes van; Randy Pritrjen vožnja v Porsche. “Lahko, da se navzkrižno off moj pogost seznam popotnik vedro,” je dejal.) Prav tako znana v FT krogih so gume duckies v kadi, ki je bila odstranjena za zvečer, da ljudje kot sem jaz (Will in Steele) iz česar off z njimi.
Bom prepustila drugim, da razprava, ki je letalska družba najboljše saloni, ali ki je eno najbolj bivalni prostor na svetu, vendar FCT mora biti v najvišjem listo z Virgin klub na LHR in Wing in Pier na HKG. (Če bi kdo želel trditi, zakaj je njihova najljubša je boljši, Zelo rad bi ga videli v komentarje.) Eden mit, da sta razblinili zame je bilo dejstvo, da je pecivo — ki je pred leti na hitro turnejo pritisnite bi bil rekel, sem bila letela v sveže na prvi polet z Dunaja vsako jutro — so bili bolj ali manj pečen lokalno, z le nekaj poslastic, ki letela iz Avstrije. (Zakaj ne bi FCT na roko založene z zračno poti iz dobrote?)
V torek zvečer, Restavracija je bil zaprt in bar (, ki je ponosna na svojo single malt izbor, prijetno Tommy) je bil omejen na majhen izbor scotches, konjak in grappa, ampak majhno ekspedicijo naslednje jutro (zahvaljujoč našim HON chaperones) vzorčenih zajtrk, opečen z Tattinger, in ni stvari, “zrak bojevniki” pa v teh situacijah: uživali naše sreče.
Star Alliance Crowdsources Itself
This week’s joyride is billed as the “Star Alliance Mega DO,” but as in real life, we’re spending a lot of time with Star’s member airlines and very little with Star Alliance itself. That changed a bit for the FlyerTalkers selected to participate in a workshop Tuesday afternoon at Star Alliance’s headquarters, in, members willing, may be about to change for the average flyer.
As USA Today’s Ben Mutzbaugh covered yesterday, Star executives asked Mega DOers for feedback on a conceptual iPhone app and an alliance-wide service kiosk with which a stranded traveler might pick up a phone, swap a credit card, and instantly be connected to a reservation agent with the full itinerary already in front of them. It sounded useful, but the story behind the kiosk is more interesting than the results.
At the Lufthansa dinner, I spoke with Jeremy Drury, Star’s director of alliance innovation services, who sat in on the sessions Tuesday. He explained Star was “used to working with our members’ boards; as of this year, we’re working with our members’ employees.” In a nutshell, Star is seeking to crowdsource ideas across the 400,000-strong combined workforce of its members. “We want to connect a United idea to a Japanese customer service rep,” as Drury put it.
Out of 190 ideas in the original harvest, eight or nine so far have made the cut. The kiosk is the outcome of a suggestion that began life unpromisingly as increasing the “cross-fertilization of reservation agents.” It ended up a kiosk connecting travelers to whichever Star reservation agents happen to be awake and under-utilized at that hour. “We wanted to take the kiosk out of the kiosk and put a person inside instead,” Drury said.
But more intriguing is seeing Star Alliance executives scheming to unlock the creativity of its members, and to put their ideas to work across all 27 airlines, presumably with a Star Alliance logo on the kiosk or app instead of an airline’s. Industry pundits — especially the analyst Mike Boyd — have predicted that the big three alliances may one day supersede airline brands just as the name carriers superseded the regional affiliates that comprise a good percentage of their lift.
That day may yet come, but for now “I’d like 10,000-20,000 employees talking to each other, and we’re not there yet,” Drury said. When I asked how quickly Star will move to implement these suggestions once they’ve been vetted by customers, he just shook his head. There are no timetables for anything, because “there are 27 carriers, and they all need to be convinced. And if you’d like my job, you can have it,” he joked. Still, it’s interesting to see Star Alliance taking the lead when it comes to innovation.
Rest for the weary
As we exit dinner and head for the evening surprise, many FlyerTalkers grab a moments rest—don’t laugh, we were all jealous violist found this spot.
FlyerTalkers can see for miles and miles …
Always looking for the best views, these FlyerTalkers sought out the best place to look nose-to-nose with the A-380 that we so luckily toured.
Checking In With The Westin Times Square
One of the most frightening things about FlyerTalkers from a journalist’s perspective is that you make us more or less redundant: I know I can’t possible grill travel industry executives better than a roomful of platinum elites from FT. Their inquisitiveness was once again on display this morning in the Atrium Lounge on the 8th Floor (the Club floor) of the Westin Times Square, where GM Terry Lewis, sales & marketing director Mary Beth O’Connor, and the hotel’s executive chef (I confess I missed his name) soothed the assembled Mega Doers with “superfoods” (not including the caviar) and talked a bit about the hotel — the first of four Starwood properties on this trip (along with Sheratons at FRA, IAH and in Seattle). Some highlights:
• Starwood Platinums are typically offered high floor and corner rooms when suites aren’t available;
• Club rooms are typically priced at just $60 more per night than standard rooms;
• The Times Square location is the only Westin to offer 17″ Apple iMacs in every rooms;
• ”Occupancy is back,” as Lewis put it, although European traffic is still a little off. But the percentage of international customers is rising again, as are prices — although they’re still softer than occupancy levels.
• There’s less cannibalization between Starwood brands in New York than you might think; geography matters to customers, and they stick to their brands.
Destination: Germany
With 70 some FlyerTalkers heading to Germany on this first leg of the Mega Do2, here’s 5 tips on how not to embarrass ourselves when there (courtesy of More Than Manners and the German Foreign Office):
1) never jaywalk even if there’s no traffic anywhere to be seen.
2) crossing your utensils means you’re still eating. Laying them parallel means you’re finished.
3) ordering tapwater at restaurants is considered impolite.
4) keep your hands on the table when eating. To do otherwise is considered rude.
5) never light a cigarette off a candle. A common superstition says doing so kills a sailor.
Hej, I’m just saying …


